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Priming - How Businesses Influence Customer Behavior
Imagine walking into a store that smells like freshly baked cookies, or visiting a website where the colors and images immediately make...
Default Bias - How Businesses Can Influence Decisions with Simple Defaults
Have you ever signed up for a service and found that the most expensive plan was pre-selected? Or maybe you noticed that certain options...
The Decoy Effect - How a Sneaky Option Can Boost Your Business
Ever walked into a movie theater to buy popcorn and found yourself buying the large bucket because it seemed like a better deal than the...
Local Unity: Small Businesses Thriving
Community Collaboration: Partner with other local businesses for cross-promotion and collaborative events. Join local business...
The Pygmalion Effect - How Brand Expectations Shape Consumer Reality
Today, we embark on an exploration of the Pygmalion Effect—a psychological phenomenon that holds profound implications for brands and...
Serial position effect - Mind Games Unleashed
Imagine yourself strolling down the aisles of a supermarket, surrounded by a sea of brands vying for your attention. As you scan the...
Color Psychology - The Language of Color
Welcome to the vibrant world of brand identity, where colors speak louder than words and emotions reign supreme. Today, we embark on a...
Positivity Bias - Navigating Consumerism
Optimism bias, the tendency to overestimate the likelihood of positive outcomes while underestimating the probability of negative ones,...
Anchoring Effect - is it love at first click?
February, in other words the month of love ... In this blog post, we'll explore how this, our beloved hazelnut spread, strategically...
Bandwagon Effect - FOMO
What is FOMO, you say? Have you ever thought of why a trend becomes a trend? Well , the bandwagon effect can be harnessed as a...
Confirmation Bias - Shapes Brand Loyalty
Confirmation bias, a cognitive quirk deeply ingrained in human psychology, significantly influences consumer behavior. In marketing,...
IKEA effect - Make it like IKEA
The IKEA effect is a cognitive bias that occurs when people place a higher value on products that they have helped to create or assemble...
Mind VS Consumerism
Monitoring consumption can be challenging, but here are five strategies you can consider: Self-awareness and Reflection: Practice...
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