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Case study: Science behind Spotify's Yearly wrapped campaign
Spotify’s Yearly Wrapped Campaign is not just a fun end-of-year feature—it's a masterclass in leveraging behavioral science to engage...
Case study: Science behind Nike's success
Too many choices, too little customers... what is the key to make people buy? The answer is simple, the ability to forge connections...
Case study - Science Behind self driving Tesla
Unveiling the Peltzman Effect in Automotive Technology Referring to a theory constructed after the economist Sam Peltzman. Suggesting...
Case study - Science behind Disney
The theory of emotion regulation suggests that individuals actively influence their emotions, and companies often apply this theory in...
Case Study - Science behind Apple product release
One example of a company that effectively used the bandwagon effect in its business strategy is Apple Inc. with the launch of its iPhone....
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